There are three things in this post: A celebration, an outline of my ten learnings from Elements so far, and some actual dates for celebrating with me and getting your books in Ann Arbor and Boston. Read on!
This early June, the peonies are taking their luxurious time to open here in Michigan.
Yesterday, I finally communicated to the printer of the Elements book, the following phrase:
I approve this book for printing.
This is a big moment in printing a book.
It means that the book is complete: edited, proofread, spellchecked, gone through page by page probably 200 times, updated, and then sent off for proofing again. There’s the proof where you’re checking that no pages are upside-down or out of order, that no headers went mysteriously missing, and that the layout is as expected. That’s called the indigo or ozalid proof. The color looks like crap and there are weird inconsistencies in the ink, but you are supposed to ignore that.
For this project, I approved a wet proof as well. This one roll of paper, about the size of six posters, cost $800. The printer has to set the entire press up with the actual paper and actual ink and final settings, so you can see if the cover is the right tone, the text is dark enough, and how the ink sits/absorbs on the uncoated creamy paper stock I chose.
That in itself could be another round of proofing, but I decided I couldn’t front another $800 to see what a slight modification in the cyan would look like. Most projects don’t wet proof unless like this one, you’re using different paper and have a lot of color artwork in the book.
This book is 428 pages. Early in the process, I had to play about a week’s worth of tetrus to figure out how to consolidate down by about 12 pages. This process involved looking at other books, playing mental scenarios out, and drawing lots of page grids and sketches.
My last two books were 125 pages each, with a single line or two of text on most of the pages. To be honest, back in 2012 when I started working with my first overseas printer, I had no idea what I was doing, and was yes, using a lot of prayer to sleep ok at night and trust that it was all going to work out. I didn’t think much about the paper, I had no idea what exactly I was supposed to be looking at with the proofs that arrived, and I was too intimidated to ask many questions.
Comparatively and in hindsight, I now see that ignorance is bliss, and that a shorter book takes a lot less time to prepare!
On this project I had a book designer Amanda Szot from AADL offering guidance, ideas, and a lovely Periodic Table of Elements.Working with Amanda and learning some of her process made me aware of my very real learning curve with InDesign. I think back to Leila Simon Hayes working on the layout and cover design of the last two books, and how challenging it must have been that I was so fly-by-night and chaotic in my approach. Alas. But I am also fairly detail oriented and scrappy, which is how I probably got it to the printer at all. I’ve learned a lot from the people and process that become woven into the making of these books.
I asked for a lot more help on this project than I had before, and help arrived in very cool forms.
a) I met Patrick Barber, a book designer, at the Detroit Art Book Fair last fall, where he was admiring my paintings. He recommended the overseas printer I ended up working with using his recommended contact. We through books his publishing company had printed with this printer in his Detroit living room, as I scribbled notes and asked all the questions I could think of.
Later in the process, I proposed we barter: His expertise and consulting for artwork. Since then he’s been helping me decipher complex emails, strategize approaches in response, understand the focus and motivation of the printing team, and understand rich black versus straight black, the invoices and purchase orders, exports to PDF, and how to approach each round of proofing. All with enthusiasm, which makes me feel so glad I have work to barter!
Nicco Pandolfi took on an early round of editing, and was paired with me by Sara Wedell, the overseer of my publishing team at the Ann Arbor District Library. This was my frist experience with an editor or a publishing team (of which designer Amanda Szot is also a part), and it both raised the level of support, the bar for the finished product, and my awareness that my one month timeframe to get this book to press was wAAAAy unrealistic.
So, it’s been a LOT more of my life and time than I thought possible to bring this book to the point of printing (one month became five).
I have learned ten things. I have learned to
-ask for help (1)
-set up an ergonomic workstation (2)
-take care of my eyes and body with breaks and limits to my screen time (3)
-slow way down, take the time needed (4)
-consider that I may not know how to spell all words (5)
-put lots of mental emotional padding between me and emails that might otherwise raise up the hackles.(6) For example, the email where I thought the book was going to cost 2000 more than the highest quote (beyond all raised funds), because of a misunderstanding about the number of color pages.
-be curious and open where I might before have been a compact singularity of stress (7)
-tell the truth and extend a deadline which, up until this project I’d prided myself on never having done (8)
-handle things gently and with love, first and foremost myself, and everyone else from there (9)
-navigate around lots of technical stuff in Lightroom, InDesign and and way more about the business of printing in general (10)
...and maybe on the next project, make the book a tiny bit shorter!
In other words, I have changed in significant ways because of this project.
The peony next to my monitor went from deep hot pink to soft light pink like a fading curtain over the last few days. The petals have mostly dropped onto the table. And, there are more adventures ahead with this project.
One more proof, the F&Gs, are my opportunity to remedy tiny smudges or printing anomalies of the final, already printed book before binding, and then it gets delivered.
To be safe, we’re saying the delivery date is September. I plan to have a pick up party in Boston on September 7th, and another in Michigan on September 13th. I rest well in the knowledge I’ve done my best while taking good care of this project and myself, and I trust everyone who has invested their time, interest, money and expertise, as well as emotional support, to get us to these words:
I approve this book for printing.
Solo Exhibition of new work by Hannah Burr
Ann Arbor MI
Sept 17-Oct 22 2022
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If you feel overwhelmed, confused or just plain excited by what's afoot in your life, and would like some excellent clarifying space and tools, try a session with Hannah! She's been a coach for 15 years. First 30 minutes is just to see what it's like...
Hannah Burr is a contemporary artist and author. Originally from Boston, she lives in Ann Arbor MI.